Below, we discuss the Audiweb Database planning tape, which includes the total Internet usage data for March 2024, collected using the new Audiweb 2.0 methodology.
In March, the total digital audience from Computer or Mobile (Smartphone and Tablet) reached 44.4 million unique users, representing 76.1% of the population aged 2 and above, connected for a total of 73 hours and 35 minutes, indicating a slight increase compared to the previous month.
Daily Data
Analyzing the daily data for March, 36.8 million individuals connected from the recorded devices (Computer, Smartphone, and Tablet), with an average connection time of 2 hours and 52 minutes per person.
Data by Gender and Age Groups
Focusing on the profile of online users on an average day during this month of data collection, 65.3% of men and 61% of women aged 2 and above were online from the recorded devices, with a high level of engagement (at least 83%) among the 18-64 age group.
Narrowing the observation to mobile online usage among the 18-74 age group, we find that on an average day, over 80% of those aged 25-64, 78.8% of those aged 18-24, and 71.8% of those over 64 were online.
Data by Geographic Location
Focusing on online usage on an average day in March based on different geographic areas, it was found that 10.3 million individuals from the Northwest area (66.1% of the 2+ population in this area), 7.2 million from the Northeast area (63.3%), 7.4 million from the Central area (63.6%), and 11.7 million from the South and Islands area (59.6%) were online.
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