The development of an eCommerce project impacts different business areas: marketing, organization, IT, logistics and need coordination
eCommerce is an extraordinary opportunity for Italian companies to sell products and services on the Internet thanks to the globalization of markets and the advent of the digital communication instruments.
The eCommerce Consulting service offered by E-Business Consulting allows to evaluate carefully all the winning elements for the construction of a eCommerce project that allows to generate profits in a market scene that doesn't allow evaluation errors.
During the event "Netcomm Forum" the positive trend of the eCommerce that is on the rise since 2012. For 2017 it is expected an increase of 16% compared to previous year to a figure of about 23,1 billion Euro spent.
The mobile eCommerce is confirmed one of the most principle eCommerce in Italy: regarding to Net Retail’ data the user that uses 3 devices (pc, mobile, tablet) spends in average 2 times more than the user that uses only the pc. It’s called the everywhere shopping where the user uses the smartphone to orient itself and build offline. Deeper is the connection between physical and virtual store: in Italy there are more than 4400 stores that allow the withdrawal of products purchased via internet. The 23% of all purchase is payed via mobile: actually mobile weighs for a third in the national e-commerce market.
Among the most online trends in Italy, we found Design and Home Living (+27%), while %), Food and Grocery (+37%) and book (+18%); a significant contribution to the growth of e Commerce comes from the consumer electronics industry with an annual increase of 26%. Tourism sector continues its grown with +9%, unfortunately less than 2016.
The current economic crisis and the downturn in consumer spending, has aroused greater interest on the part of Italian companies to evaluate new distribution channels, confirming the web point of arrival for most renowned brands. According to Jorij Abraham, the biggest challenge remains to overcome the challenge of the omnichannel of the physical stores focusing on the shopping’s experience between on and offline such as in the case of 9Straatjesonline in Amsterdam that could be applied in Venice and Milan.
The current economic crisis and the downturn in consumer spending, has aroused greater interest on the part of Italian companies to evaluate new distribution channels, confirming the web point of arrival for most renowned brands.
In 2017 products’ eCommerce has a grown of 25% going up for the first time respect to Italian service eCommerce (+8%).
The construction of an eCommerce project, the choice of the technical solution as well as assortments and markets are complex elements that need reliable partners to fully grasp the potential of the global market for an online store.
E-Business Consulting is able to offer a complete and modular support to companies interested in producing a project eCommerce monitoring the results and return on investment (ROI) through dedicated analysis tools and a team of dedicated work.