The development of an eCommerce project impacts different business areas: marketing, organization, IT, logistics and need coordination
eCommerce is an extraordinary opportunity for Italian companies to sell products and services on the Internet thanks to the globalization of markets and the advent of the digital communication instruments.
The eCommerce Consulting service offered by E-Business Consulting allows to evaluate carefully all the winning elements for the construction of a eCommerce project that allows to generate profits in a market scene that doesn't allow evaluation errors.
During the event "Netcomm Forum North East" the positive trend of the eCommerce that is on the rise since 2012. For 2019 it is expected an increase of 16% compared to previous year to a figure of about 29 billion Euro spent.
The mobile eCommerce is confirmed one of the most principle eCommerce in Italy: regarding to B2c eCommerce Observatory of the Polytechnique of Milan’s data the 40% of all online purchases is payed via mobile. Deeper is the connection between physical and virtual store: in Italy in 2019 there has been a 42% increase in stores that allow the withdrawal of products purchased via the Internet compared to the previous year. In 2019, product eCommerce increased by 21%, exceeding service eCommerce for the first time (+ 8%) in Italian eCommerce. Among the products, the main sectors are Beauty (+27%), Food and Grocery (+42%), Design & Home Living (+30%); as far as services are concerned, tourism also continues to grow with a + 34%.
The current economic crisis and the downturn in consumer spending, has aroused greater interest on the part of Italian companies to evaluate new distribution channels, confirming the web point of arrival for most renowned brands. According to Jorij Abraham, the biggest challenge remains to overcome the challenge of the omnichannel of the physical stores focusing on the shopping’s experience between on and offline such as in the case of 9Straatjesonline in Amsterdam that could be applied in Venice and Milan.
The current economic crisis and the downturn in consumer spending, has aroused greater interest on the part of Italian companies to evaluate new distribution channels, confirming the web point of arrival for most renowned brands.
The construction of an eCommerce project, the choice of the technical solution as well as assortments and markets are complex elements that need reliable partners to fully grasp the potential of the global market for an online store.
E-Business Consulting is able to offer a complete and modular support to companies interested in producing a project eCommerce monitoring the results and return on investment (ROI) through dedicated analysis tools and a team of dedicated work.