Social Media Marketing Strategy

Over the last few years, social media have become a catalysing and essential pole for any business that wants to dialogue with its customers and develop new business.

Analyzing the situation in 2021, 97% of Italians own at least one smartphone or tablet, and of these:

• 85% use the Youtube platform;
• 80% have a Facebook profile;
• 67% are subscribed to Instagram;
• 31% have a Linkedin account;
• 23% use TikTok, one of the most popular new entries in the social world.

On average, Italians spend about two hours on social networks a day, a figure that is far from derisory, so the possibility of hitting them with ad hoc messages is higher than with "traditional" means of communication.

Being present in the context of new digital media is therefore essential to reach the audience and intercept them with the right messages and products; social networks represent a potential showcase that cannot be underestimated.

To learn how to exploit social networks in the correct way, the starting point is the definition of a strategy consistent with the target audience and with the social networks in which it was decided to be present, to give a voice to the company but also to customers. or to followers whether they are B2C or B2B. Investment in social networks can prove to be a great waste if it is not properly set up and monitored, placing it within the commercial canvass in combination with various corporate and international events.

Depending on the product, the brand and the target audience, it is also necessary to create a different social presence, with different posts, but at the same time linked by a common fil rouge based on the medium and long-term strategy that you want to achieve.

The starting point therefore becomes, in the first instance, the drafting of a shared and differentiated editorial plan for each of the social networks in which it was decided to invest. In this context, it is strongly advised not to organize the set up of a social network, and then leave it abandoned, without providing updated information at least weekly and / or not responding to any requests or comments, even negative ones, from customers.

For each company, we also remind you that it is not necessarily necessary to be present on all social networks but only in those that, by type of reference target, by type of products and by the target market, are considered the most suitable.

Once the strategy and the editorial plan have been organized, all the advertising activities on social networks (products, videos, promo posts, etc.) can be prepared downstream, different according to the tools, the social network used and the engagement methods to be used.

Social Advertising is an excellent tool for increasing engagement and creating a positive word of mouth among users, who can also interact proactively and share information on offers, new products and brands offered. Social Media Marketing not only helps advertisers to reach groups of potential consumers in a more targeted way, but also allows them to establish a type of two-way communication, breaking down distances and getting closer to their audiences.

For this reason, we at E-Business Consulting with over 18 years of experience, can support your company in choosing the best growth path in social media based on your goals. Request a free and no obligation quote for your Social Media Marketing activity now and discover the services offered by E-Business Consulting, a leading company in digital communication.