E-BC Academy

We at E-Business Consulting believe in lifelong learning, since the digital environment requires constant updating and an orientation towards innovation, key concepts if you want to always be performing and competitive.

The digital world is always changing, and the tools available to users continue to multiply and evolve as a function of technological progress.

Suffice it to say that in 2003, the year of birth of E-Business Consulting, social media and smartphones still did not exist, tools that nowadays are part of our daily life and that have become fundamental for one's duties, stay up to date and carry out a variety of activities.

Aware of the need to offer learning opportunities in the field of online marketing, the E-Business Consulting team has invested heavily in initiatives aimed at developing digital skills, providing a general understanding of the current landscape and the tools to be exploited and reinvented, based on your marketing goals.

These initiatives have been declined in different formats, and can be summarized as follows:

• Webinar: Since 2020, following the pandemic situation that has overwhelmed us all, we at E-Business Consulting have started organizing a series of free Webinars, analyzing and deepening some useful topics for advertising Online, with particular focus on new digital tools and opportunities that technological progress offers to professionals.These webinars are intended to provide, in summary, an overview of the trends and news of Digital Advertising, suggesting best practices and tools to be integrated into your marketing strategy.

• Guides: The world of digital communication is very fascinating, but it can be complex for those who are beginners or do not have the right skills and information. The E-Business Consulting web guides are born from the aim of providing users who want to approach the world of digital communication with knowledge, details and useful tips to understand all the potential of digital strategies and understand how to implement them. The guides focus on the main tools of digital marketing, such as: Email Marketing, Programmatic Advertising, Social Media Marketing, the giants of Social Media Marketing, Google Ads, Online Market Research, Mobile Marketing, Video Advertising

• Book: In 2021 we decided to give substance to our training, study, collection of useful information and best practices, applied to real contexts, to create a new project: the publication of the book "The tools of Digital Marketing", an operational manual to take the first steps in Online Advertising. The book is a set of practical guidelines, synthetic and full of examples, in which the main tools to be exploited to make your campaigns effective are analyzed.

• Customized courses: The E-Business Consulting team is also available to create customized training courses based on the needs of companies and customers on digital issues, with different levels depending on the preparation of the interlocutors. Experience in the field of digital marketing is made available in a tailor-made training course for the applicant.