In this news we will talk about the distribution of the Audiweb Database according to the new Audiweb 2.0 methodology.
The unique users who have connected to the Internet via PC, smartphone or tablet in February 2020 are 43.318 million, which is about 72.6% of the Italian population over 2 years old. The connection time corresponds to 103:30 hours per person. Specifically, we have 27.515 million pc users, 7.294 million tablets users and 37.614 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 34.953 million users divided in the following percentages: 30.412 million smartphone users (67.6% of Italians aged 18-74), 4.774 million tablet users (10.6% of Italians aged 18-74) and 10.796 million computers (18.1% of Italians over 2 years old). The time per person on the average day is 4 hours and 25 minutes.
About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 60.7% for men and 56.5% for women. There is a much greater use of the smartphone for online searches in both cases: 66.4% men and 68.9% women. Still keeping the same proportions in PC, with 21.3% for men and 14.9% for women. Finally, a small percentage surf the internet via tablet: 10.7% and 10.6% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of February. 95.3% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 99%, and we can find the 97.8% for the next group 35-44 years old. Then we reach up to 94.6% for the 45-54. When we move in the 55-64 age grupo we pass to 86% up to 40.1% for over 65.
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