Video advertising is a method of communication with which to convey emotions, details and characteristics of a brand or product
For some time, videos have occupied a large part of the daily life of all people who surf the Internet and Video Advertising is constantly increasing thanks to increasingly tailored solutions based on the target audience.
The Mobile revolution with the spread of smartphones and tablets has further accelerated the potential of Video Advertising tools allowing the success of some viral initiatives also thanks to social networks.
The starting point is the creation of a video suitable for the web with the ability to immediately engage and attract the user to induce him to complete the vision. According to many statistics, most "dropouts" occur before 15 seconds of broadcast.
For this reason, it may not be easy for a company to produce a video suitable for the web. For example, the creation of video contests, managed by E-Business Consulting, can be a solution to contact the best communities of video developers for the web to create excellent Video Advertising solutions.
Once a suitable video has been created, it is not enough to insert it online on your website rather than on social media to ensure immediate viewing by thousands of potential customers. It is necessary to assume advertising investments in line with the video content with respect to the target audience to push the vision and the message.
From the point of view of advertising solutions or video promotion on the Internet, there are several tools that can be used and exploited for advertisers:
Programmatic ADV;
Use of social platforms such as Facebook;
Use of the Youtube platform;
Other evolving possibilities;
In relation to the type of advertising chosen by the advertiser, the costs may generally be in terms of impressions or viewing the video.
Are you planning to make a video or do you want to launch a video advertising campaign and you don't know where to start? Rely on E-Business Consulting, a leading Internet advertising company. Request a free quote now.
