All the opportunities offered by the two main Social Networks: the importance of properly exploiting Facebook and Instagram from a strategic perspective
With two billion monthly active users worldwide, Facebook continues to be the king of social networks, followed by Instagram, which has just over a billion a month.
Therefore, it goes without saying that these two tools represent an extraordinary opportunity for all companies that want to reach the largest number of target audiences and increase their commercial performance.
Thanks to the profiling available, Facebook Marketing and Instagram Marketing are extraordinary opportunities for engaging potential customers in the most effective way, offering the right product at the right time.
One of the great opportunities offered by Social Networks such as Facebook and Instagram concern the possibility of listening to the user, understanding their needs, expectations, studying the virtual communities that are formed online and, consequently, packaging a message or a communication strategy that it reallyinvolves, rather than just “pushing” a generalized content in a univocal way.
In fact, Facebook Marketing and Instagram Marketing differ greatly from traditional forms of communication and advertising, such as television.
When we talk about Facebook and InstagramMarketing, we are not referring only to the possibility of acquiring and engaging potential consumers thanks to organic (non-sponsored) content, but also the whole universe of FacebookAds and InstagramAds: that is the tools to payment that allow you to advertise on Facebook and Instagram.
Taking care of your Facebook page is central if you want to attract as many followers as possible by offering them relevant and interesting information.
However, betting everything on organic traffic could overshadow some extremely relevant and crucial content to promote brand awareness, incentivize consideration and lead to buying behavior.
For this, creating sponsored Facebook ads allows you to reach your targetaudience, based on your chosen objectives.
Instagram also offers the possibility of creatingsponsored content, in order to increase brand awareness, drive traffic to a website, generate leads or increase sales.
An InstagramAds campaign can be useful for intercepting niche audiences, united by specific interests.
Instagram offers a number of formats for its sponsored content, ranging from photo and video ads to carousels to stories.
Managing a campaign on Facebook and Instagram can be complex, it requires constant monitoring and the knowledge suitable for its optimization.
For this, we at E-Business Consulting, with over 18 years of experience, can support your company in choosing the best growthpath with socialmedia and socialcampaignmanagement based on the type of your business.
Request a free and no obligation quote for your Social Media Marketing activity now and discover the services offered by E-Business Consulting, a leading company in digital communication.