Below, we will discuss the Audiweb Database planning tape with the total Internet usage data for April 2024, collected according to the new Audiweb 2.0 methodology.
In April, the total digital audience from Computer or Mobile (Smartphone and Tablet) reached 44.4 million unique users, equal to 76.1% of the population aged 2 and over, connected for a total of 73 hours and 35 minutes, indicating a slight increase compared to the previous month.
Data for the average day
The time spent online on the average day is 2 hours and 48 minutes per person. Women aged 2 and over, with 2 hours and 58 minutes, continue to browse more than men (2 hours and 38 minutes), while young people aged 18 to 35 years exceed 3 hours of usage (3 hours and 13 minutes for those aged 18-24 and 3 hours and 12 minutes for those aged 25-34), those aged 35-44 reach an average of 3 hours, those aged 55-64 exceed 2 and a half hours (2 hours and 49 minutes for those aged 45-54, 2 hours and 33 minutes for those aged 55-64), and those aged over 64 reach 2 hours and 23 minutes.
Data by gender and age group
Going into detail about the profiles of online users on the average day of this month of observation, 66% of men aged 2 and over were online from the measured devices, 61.9% of women, more than 86% of those aged 18-54 (86.7% of those aged 18-24, 86.4% of those aged 25-34, 88.3% of those aged 35-44, and 88.5% of those aged 45-54), 84.8% of those aged 55-64, and 41% of individuals aged 65 and over.
Women aged 2 and over, with 2 hours and 58 minutes, continue to browse more than men (2 hours and 38 minutes), while young people aged 18 to 35 years exceed 3 hours of usage (3 hours and 13 minutes for those aged 18-24 and 3 hours and 12 minutes for those aged 25-34), those aged 35-44 reach an average of 3 hours, those aged 55-64 exceed 2 and a half hours (2 hours and 49 minutes for those aged 45-54, 2 hours and 33 minutes for those aged 55-64), and those aged over 64 reach 2 hours and 23 minutes.
Data based on geographical origin
From the observation of data on usage from different geographical areas, it emerges that, on the average day of this month of observation, 68.7% of the population in the North-West area (10.7 million), 64.8% of the North-East area (7.4 million), 62.9% of the Central area (7.3 million), and 60.2% of the Southern and Islands areas (11.9 million) were online.
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