How to create a highly performing campaign on LinkedIn
The potential of LinkedIn marketing and the guidelines to keep in mind to create a highly performing campaign.
Born in 2003, LinkedIn is a web service that allows you to create a social network made up of professional contacts and designed to help users interfacewiththe job market.
It is no coincidence that LinkedIn is known just as the social network that allows you to upload your Curriculum Vitae, connect with companies and professionals, potential colleagues and employers and share content regarding continuoustraining and personalgrowth.
Over the years, more and more users have begun to take advantage of this social network, both to expandtheirnetwork and to find employmentopportunities, up to keeping themselves informed about a series of usefulevents and opportunities.
But LinkedIn is not only useful for individual users who want to move in the world of work, or for companies looking for a space in which to upload staffsearchrequests: it has become a real showcase where to promotetheirbrand, their products. and the services offered.
As a result, advertising on LinkedIn is a valuable opportunity to intercept your audiences and pursue specific marketing objectives ranging from brandawareness to sales, to customer loyalty.
On LinkedIn it is possible to create personalized targets based on their jobqualification, function, sector in which they operate and other information made available by users on the platform.
LinkedIn, compared to other social networks that encourage more playful and informal aspects, is intrinsically oriented towards a business perspective: registered users do not expect to enjoy entertaining, intimate and private content, but rather want to increase theirnetwork of professionalcontacts, stay up to date on the latest news regarding a particular sector, share their trainingexperiences (university or at work).
As a result, LinkedIn already has a profiled catchment area, to which are added targeting features such as:
Geographical location (at least the state):
Experience (in the workplace): function, seniority, certifications;
Interests: the skills developed, the groups to which one belongs;
Identity: gender, age.
LinkedIn Advertising offers the possibility of creating four types of campaigns, depending on the objectives to be pursued. They are:
Text Ads (text ads).
However, it is good to keep in mind that advertisingcampaigns on LinkedIn can be useful for some categories, but poorly performing for others: since it is a social network for doing business, it will certainly be the B2Bsector that will benefit most from a LinkedInAds campaign.
Want to find out how to manage and implement successfulLinkedIn Ads campaigns? Contact E-BusinessConsulting, a digital marketing agency active since 2003, and request a free quote!