Linkedin Marketing

Born in 2003, LinkedIn is a web service that allows you to create a social network made up of professional contacts and designed to help users interface with the job market.

It is no coincidence that LinkedIn is known just as the social network that allows you to upload your Curriculum Vitae, connect with companies and professionals, potential colleagues and employers and share content regarding continuous training and personal growth.

Over the years, more and more users have begun to take advantage of this social network, both to expand their network and to find employment opportunities, up to keeping themselves informed about a series of useful events and opportunities.

But LinkedIn is not only useful for individual users who want to move in the world of work, or for companies looking for a space in which to upload staff search requests: it has become a real showcase where to promote their brand, their products. and the services offered.

As a result, advertising on LinkedIn is a valuable opportunity to intercept your audiences and pursue specific marketing objectives ranging from brand awareness to sales, to customer loyalty.

On LinkedIn it is possible to create personalized targets based on their job qualification, function, sector in which they operate and other information made available by users on the platform.

LinkedIn, compared to other social networks that encourage more playful and informal aspects, is intrinsically oriented towards a business perspective: registered users do not expect to enjoy entertaining, intimate and private content, but rather want to increase their network of professional contacts, stay up to date on the latest news regarding a particular sector, share their training experiences (university or at work).

As a result, LinkedIn already has a profiled catchment area, to which are added targeting features such as:

Geographical location (at least the state):

• Experience (in the workplace): function, seniority, certifications;
• Company;
• Instruction;
• Interests: the skills developed, the groups to which one belongs;
• Identity: gender, age.

LinkedIn Advertising offers the possibility of creating four types of campaigns, depending on the objectives to be pursued. They are:

• Sponsored Content;
• Sponsored InMail;
• Dynamic Ads;
• Text Ads (text ads).

However, it is good to keep in mind that advertising campaigns on LinkedIn can be useful for some categories, but poorly performing for others: since it is a social network for doing business, it will certainly be the B2B sector that will benefit most from a LinkedIn Ads campaign.

Want to find out how to manage and implement successful LinkedIn Ads campaigns? Contact E-Business Consulting, a digital marketing agency active since 2003, and request a free quote!