Brand positioning and global set up must be a core activity in all companies with marketing strategy. We can support in Italy
All marketing activities aimed at positioning the brand are essential components to add value to products and create wealth and profit in the company.
From the latest Interbrand research of 2024, there are three Italian companies present in the Top 100 Global Brands ranking. In particular, we are talking about Gucci,Ferrari and Prada.
The queen of the world ranking is the Apple brand, followed by Microsoft and Amazon. Just outside the podium we find Google, while in fifth position we find the South Korean group Samsung.
Among the new entries in the ranking we find Nvidia, Uber, Pandora and Range Rover, while the most noticeable drops in the ranking were by Disney, Tesla and Gucci.
The fundamental importance of brand positioning
It’s a critical business factor for a company's success: more the brand is identified with assigned value by the business community more it will grow, widening the opportunities to invade contiguous markets and consolidates the identification between brand and value.
The brand, it is a name, a symbol, an elements combination through which products and services are identified. It is these value combinations, whose totality determines the marks personality.
It is a promise, an idea, a guarantee; it represents the consumers expectations of a product, a service, a company.
However, in spite of the importance given to company branding politics, the activity of branding, considered extremely important for corporate growth strategy, it is not particularly developed by all the enterprises, it is incoherently redistributed among various media, monitored cost-per-contact and for null investment.
Historically all the organizations that were able to achieve the best result, leaving without exception within the sectors, in terms of brand positioning and consequently in corporate image, were those which better obtained the sharing of: promises, values, credibility and business community consistency.
To become ambassadors and defenders of some values share with the customers community and credible holders of closely coherent promises with the shared community values.
From the business point of view the most correct company strategy, in order to define a brand or a company position, should start from the answers to the following questions from the reference business community:
Who are we?
What do we produce?
To what do we serves?
What do need our business community?
How long will we need to continue doing what we are doing?
A coherent and successful approach to corporate brand positioning policies must not be seen as an episodic fact, but the interest and sensitivity towards brand policies must translate into concrete facts through the continuous and coordinated management of the "identity" in all manifestations of contact with acquired and potential customers.
E-Business Consulting in relation to the target, objectives and brand is able to guide companies in building the digital strategy and in the creation of a good positioning, for the achievement of corporate objectives. Request a free quote.
