Mobile databases for companies and individuals for telemarketing activities in full compliance with the Privacy Regulation (GDPR)
Even in the digital age despite the advent of chatbots, email marketing, and social media, telemarketing continues to play a crucial role in the commercial development of many sectors. It may come as a surprise, but when done right, telemarketing proves to be a winning strategy, especially for companies looking to establish a direct and personal connection with their customers. But how can this practice be reconciled with the increasingly strict privacy regulations and respect for personal data?
Telemarketing: A Bridge Between Company and Customer
Telemarketing has the power to create a human interaction that other communication channels struggle to replicate. Think about it: a phone call made at the right time, with the right tone of voice and message, can establish a connection with the customer far beyond what a cold email or an ad banner can achieve. It's not just about selling a product or service; it's about building a trust-based relationship and offering a real solution to the consumer's needs.
New Italian Regulations: The Public Opposition Registry and the Code of Conduct
Clearly, telemarketing is no longer what it used to be. Today, privacy protection is a central issue, and companies must comply with new regulations to avoid hefty fines.
One of the most important tools is the Public Opposition Registry. This service allows citizens to register their phone number, whether landline or mobile, to avoid being contacted by unwanted telemarketing activities. It’s a great tool for consumers, but also an opportunity for companies to focus only on those who are genuinely interested in receiving calls, avoiding wasted time and resources.
In addition to the Registry, a Code of Conduct for Call Centers has been introduced. This code imposes clear rules to protect personal data during telemarketing campaigns. In practice, companies must follow standards of transparency and fairness, ensuring that consumers' data is handled in compliance with the law. This approach not only protects consumers but also allows companies to operate in a more regulated and efficient environment.
Choosing the Right List and the Right Partner
Despite the regulatory complexity, telemarketing continues to deliver exceptional results for companies that know how to navigate this new context. The key to success? The careful selection of the contact list. Using generic or unverified purchased lists can lead to poor results or, worse, violations of privacy regulations.
Relying on a telemarketing partner who knows the industry well is essential. A good partner knows how to create a profiled contact list that respects regulations and consists of potential customers genuinely interested in the products or services offered. This significantly increases the effectiveness of campaigns and reduces the risk of fines from the Privacy Authority.
Why Telemarketing Still Works
You might be wondering why, with all the digital tools available, telemarketing remains so relevant. The answer is simple: the human voice makes a difference. In a world where everything is digital, people still seek that personal touch that only a voice can offer. A well-structured call can resolve doubts in real-time, adapt to the customer’s needs, and convey a sense of care that’s hard to achieve through an email or automated chat.
E-Business Consulting, a company operating since 2003, is the professional interlocutor in the supply chain for the generation in real time and the provision of lists of names and databases of individuals and companies in full compliance with the constraints rightly provided by the new Privacy Regulation (GDPR).
We are able to provide in particular 3 different types of databases and profiled lists of potential customers with active and verified mobile phone numbers, with the following characteristics:
Cold data: names already acquired directly or through partners with the only possible profiling based on socio-demo characteristics;
Warm data: names acquired during the last 24 months with specific profiling of the interest in a certain product or service, not exclusively;
Hot data: names acquired in real time based on specific requests with the possibility of super profiling based on the actual interest of the user.
E-Business Consulting is a company specialising in the supply of cold lists and/or the generation of new consumer databases for telemarketing activities, also through Lead Generation actions, the organisation of sweepstakes or ad hoc publishing projects. Call us now for a free consultation!
