Technological evolution is leading to the birth of new social networks with unique characteristics, and they have already entered the digital landscape
The social world is constantly evolving, technological innovations have led to the development of new tools, platforms and formats which, in a short time, have acquired great popularity.
Not all social media, to tell the truth, are born to last: some, after an initial success, tend to be abandoned and experience a progressive decline.
Others, however, continue to ride the wave of the moment and seem destined to carve out an ever greater space in the lives of users: one of these social networks is TikTok, born in 2018 and which already has two billion downloads worldwide.
Loved by young and very young people, such as the Millennials but above all Generation Z (born after 1996), TikTok proposes itself as a positive Social, which rewards the most original and fun contents, limiting instead the sharing of political information, which to controversy or that do not respect the platform policies.
The format chosen for TikTok content is video, since you can make and upload short films of up to thirty seconds, in which to launch challenges or simply snatch a smile from your contacts.
This Social is becoming a useful tool to reach precisely those younger segments of the population, who are less and less attracted to traditional media (such as television) and who are instead more sensitive to the forms of entertainment provided by new and brand new media.
Therefore, Online Advertising is also considering TikTok as it represents an opportunity not to be underestimated to introduce a brand to young people and reach them with targeted and personalized messages.
Consequently, considering a TikTok Ads strategy can be potentially effective if you need to intercept a young target.
Advertising campaigns on TikTok can be a great channel to increase your business performance.
But TikTok is not the only new entry to consider: Clubhouse and Twitch, for example, are some of the latest news to mention in the world of social networks.
Twitch, in particular, is establishing itself as the leading live streaming platform, where users can watch live interactive videos that, in some way, follow the format of television talk shows.
Despite being born in 2011, Twitch began enjoying renewed popularity during the course of 2020, in the midst of the global pandemic, and this popularity shows no sign of waning.
It seems that the future of social media is oriented towards audio and video formats, according to an increasingly interactive vision, to encourage direct participation and dialogue with users.
It goes without saying that the variegated and changing universe of social networks must be constantly monitored, precisely because of the need to stay updated on new opportunities, or to understand whether or not to invest in a new social network that could soon lose its grip on the public (as happened with Snapchat).
E-Business Consulting, with over 18 years of experience, can support your company in choosing the best growth path on social media based on the type of your business.
Request a free, no-obligation quote for your Social Media Marketing activity now and discover the services offered by E-Business Consulting, a leading company in digital communication.