Below, we will discuss the Audiweb Database planning tape with the total data of Internet usage for the month of September 2023, collected according to the new Audiweb 2.0 methodology.
In September, the total digital audience from Internet via Computer or Mobile (Smartphone and Tablet) reached 43.9 million unique users, equivalent to 75% of the population aged 2 and above.
Data for the average day
Analyzing the data for the average day in September, there were 43.9 million users connected through detected devices (Computer, Smartphone, and Tablet), spending an average of 2 hours and 34 minutes online.
This month marks the resumption of ordinary activities after the summer period and, in terms of media consumption, records an overall increase of 1.6%, driven by increased computer usage (+6.6%) compared to the previous month, following the restart of all activities, including work and school.
Data by gender and age groups
Delving into the details of the profiles of online users on the average day of this survey month, we find that 75% of the population aged 18 to 74 (36.4 million) browsed from Mobile on the average day, for 2 hours and 36 minutes per person.
From detailed data on usage from devices for different segments of the population, it appears that, on average, women browsed for 21 minutes more than men, that is, for 2 hours and 47 minutes compared to men's 2 hours and 26 minutes.
Furthermore, data on time spent online on the average day from detected devices (Computer, Smartphone, and/or Tablet) shows that young people aged 18 to 34 browsed from Mobile for at least 3 hours, followed by 18-24 year-olds with 2 hours and 58 minutes, and 2 hours and 56 minutes for users aged 25 to 34. Additionally, the distribution of online time among detected devices confirms the dominance of Mobile usage, accounting for 88% of the overall time spent on these devices.
Data based on geographical areas
Focusing on online usage on the average day in September based on different geographical areas, there is an increase compared to the previous month. In fact, on the average day of September, there were 10.3 million unique users online from the Northwest (65.8% of the population in this area), 7.2 million from the Northeast (63%), and 11.6 million from the South and Islands (59%).
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