Below, we will discuss the Audiweb Database planning tape with total Internet usage data for August 2023 collected using the new Audiweb 2.0 methodology.
In the month of August, the total digital audience from the Internet via Computer or Mobile (Smartphones and Tablets) reached 43.3 million unique users, equivalent to 73.9% of the population aged 2 years and above. This data demonstrates continuity with the seasonal trend.
Data for the Average Day
Analyzing the data for the average day in the month of August, there were 36 million users who connected through tracked devices (Computers, Smartphones, and Tablets), spending an average of 2 hours and 34 minutes online.
On an average day, 79.6% of the population between 18 and 74 years (34.1 million individuals) accessed the Internet via Mobile devices, spending an average of 2 hours and 27 minutes per person, maintaining consistent usage from these devices compared to July.
Data by Age Groups
Delving into the profiles of online users on an average day in this summer survey month, we find that 79.6% of the population aged 18 to 74 (34.1 million) used Mobile devices on an average day, spending 2 hours and 27 minutes per person, maintaining consistent usage from these devices compared to July.
Looking at the time spent online on an average day from tracked devices (Computers, Smartphones, and/or Tablets), it is evident that young individuals aged 18 to 34 spent at least 2 hours and 45 minutes online via Mobile, followed by 35-44-year-olds spending 2 hours and 33 minutes. Meanwhile, the older age groups, specifically those aged 55 and above, also show significant online time, with 2 hours and 13 minutes for 55-64-year-olds and 2 hours and 10 minutes for 65-74-year-olds.
Data Based on Geographic Origin
Focusing on online usage on an average day in August according to different geographical regions, there was a slight decline compared to the previous month. In fact, on an average day in August, there were 10.2 million unique users online from the Northwest (65% of the population in this area), 7.2 million from the Northeast (62.5%), and 11.5 million from the South and Islands (58.3%).
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