Below, we will discuss the Audiweb Database planning tape with the total data of Internet usage for the month of November 2023, collected according to the new Audiweb 2.0 methodology.
In November, the total digital audience from Computer or Mobile (Smartphone and Tablet) reached 44.5 million unique users, equivalent to 76.4% of the population aged 2 and above, for a total time of 65 hours and 53 minutes.
Data for the average day
Analyzing the data for the average day in November, 37.2 million individuals connected through detected devices (Computer, Smartphone, and Tablet), with an average connection time of 2 hours and 38 minutes per person.
Data by gender and age groups
Delving into the details of online user profiles on the average day of this detection month, 66.2% of men (18.9 million) and 61.5% of women (18.4 million) aged 2 and above were online from detected devices. Furthermore, examining the data by age groups, in order of the most represented segment, we find 88.7% of 35-44 year-olds and 45-54 year-olds, 88% of 25-34 year-olds, 83.7% of 18-24 year-olds, 84% of 55-64 year-olds, and 41% of those over 64 years old. Additionally, the population aged 18 to 74 spent an average of 2 hours and 25 minutes on Smartphone and/or Tablet usage, with higher peaks for women aged 18-74 (2 hours and 36 minutes), for 18-24 year-olds (2 hours and 52 minutes), and 25-34 year-olds (2 hours and 48 minutes).
Data based on geographical origin
Focusing on online usage on the average day of November according to different geographical areas, there is a slight increase compared to the previous month. In fact, on the average day of November, 10.4 million unique users were online from the Northwest (67% of the population of this area), 7.5 million from the Northeast (65.7%), 7.4 million from the Center (63.8%), and 11.9 million from the South and Islands (60.3%).
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