Although it has been on the social scene since the early 2000s, LinkedIn has only begun to enjoy increasing popularity in recent years.
The social network par excellence for continuing education and professionalism is no longer seen as a showcase on which to "post job offers" or search for new jobs, but as a real network in which to establish valuable relationships, find opportunities for growth, make yourself known and practice personal branding and social selling.
By social selling we mean those activities in which you use social media to interact directly with your audience, offer value by answering their questions and publish interesting content.
Therefore, it is important not only to learn the potential of LinkedIn Marketing but also to understand how to take care of your profile, establishing interesting contacts that will allow us to reach new targets, potential employees and increase our brand image and brand reputation.
An effective method to make your profile competitive and take advantage of the various opportunities offered by LinkedIn is the "Ten C's".
Granted that one's presence on LinkedIn must be constant (just a few minutes a day are enough, but with full knowledge of the facts), the elements to keep in mind to do social selling on this media are:
- Communicate who we are, what we do, who we do it for and how we do it: in short, our mission;
- Search keywords: the aspect of SEO is important to get found, so you have to learn to identify relevant keywords, which must be specific and not vague or ambiguous;
- Focus on skills, confirmations (receiving positive feedback from a colleague, partner or client gives us credibility), case studies (sharing projects that have involved us) and concreteness;
- Sharing: content must be taken care of and studied when you decide to post on LinkedIn, because a lack of activity or a poor interaction with your connections will not benefit us.
It is therefore important, even in this case, to make the most of the potential of the editorial plan that allows you to manage, plan and schedule your social strategy.
Do you want to discover how to get great results by exploiting all the potential of LinkedIn and other social networks?
We at E-Business Consulting follow you in the management of your Social Advertising campaign and we build Social Media Marketing plans in line with your interests. In addition, we offer customized training courses to meet every need. Contact us for a free quote!