Below, we will discuss the Audiweb Database planning tape with total Internet usage data for the month of October 2023, collected according to the new Audiweb 2.0 methodology.
In October, the total digital audience from Internet via Computer or Mobile (Smartphone and Tablet) reached 44.6 million unique users, equivalent to 76.4% of the population aged 2 and above.
Data for the average day
Analyzing the data for the average day in October, there were 37 million users who connected through detected devices (Computer, Smartphone, and Tablet), spending a total of 2 hours and 35 minutes on average. This data shows an increase of 1.5% compared to the previous month.
Data by gender and age groups
Looking into the details of online user profiles on an average day this survey month, on average, 65.7% of men and 61.3% of women were online through detected devices. Examining the data by age groups, in descending order of representation, we find 89.1% of 35-44 year-olds, 87% of 45-54 year-olds, 86.9% of 25-34 year-olds, 84% of 55-64 year-olds, 82.8% of 18-24 year-olds, and 40.6% of 65-74 year-olds.
With 2 hours and 43 minutes on an average day, women continue to spend more time online than men (2 hours and 27 minutes), as well as 18-24 year-olds and 25-34 year-olds who, compared to other age groups, browse for an average of about 3 hours on detected devices. Individuals aged 35 to 54 in October also reached a significant share of time spent online, exceeding two and a half hours on an average day (2 hours and 44 minutes for 35-44 year-olds and 2 hours and 33 minutes for 45-54 year-olds).
Data based on geographical origin
Focusing on online usage on an average day in October according to different geographical areas, this shows an increase compared to the previous month. In fact, on the average day in October, 10.4 million unique users were online from the Northwest (66.5% of the population in this area), 7.4 million from the Northeast (66.1%), and 11.7 million from the South and Islands (59.4%).
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