Below, we will discuss the Audiweb Database planning tape with the total Internet usage data for December 2023 collected using the new Audiweb 2.0 methodology.
In December, the total digital audience from Computers or Mobile devices (Smartphones and Tablets) reached 44.2 million unique users, equivalent to 76% of the population aged 2 and above.
Data for the average day
Analyzing the data for the average day in December, there were 36.9 million individuals who connected through detected devices (Computers, Smartphones, and Tablets), spending an average of 2 hours and 33 minutes per person. Furthermore, Mobile usage reached 93.5% of the population aged 18-74 (39.9 million), an increase of 1.4 percentage points compared to the annual average.
Data by gender and age groups
Delving into the details of online user profiles on the average day of this survey month, 65.9% of men (18.7 million) and 60.9% of women (18.2 million) aged 2 and above were online from the detected devices.
Additionally, examining the data by age groups, it appears that on the average day in December, men spent 2 hours and 26 minutes online, 14 minutes less than women who dedicated 2 hours and 40 minutes to online activities.
Young individuals aged 18 to 34 approached nearly 3 hours of browsing, while those aged 35-44 averaged 2 hours and 44 minutes, those aged 45-54 spent 2 hours and 29 minutes, those aged 55-64 spent 2 hours and 21 minutes, and those over 64 years spent around 2 hours.
Data based on geographical origin
Focusing on online usage on the average day in December based on different geographical areas, it is noted that 10.4 million individuals from the Northwest area (66.5% of the 2+ years population of this area), 7.4 million from the Northeast area (64.9%), 7.4 million from the Central area (63.8%), and 11.7 million from the South and Islands area (59.6%) were online.
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