The fourth Webinar created by E-Business Consulting in collaboration with Xandr took place on Wednesday 17 March 2021: this time the theme was Programmatic Adv and prospects for cookieless advertising.
Below, the points covered:
- What is Programmatic Adv and how it works
- Why choose programmatic as an advertising strategy
- What types of creativity are available;
- Audience and campaign strategies;
- Contextual targeting;
- What are cookies
- Effects of the cookie-less on advertising: consequences and opportunities;
- Alternatives to cookies for adv
We thank all participants who have dedicated their time to listening to our presentation and remember that you can contact us for any clarifications and / or information.
If you haven't had a chance to attend our Webinar, you can review the presentation and related highlights in the video above.
The E-Business Consulting team will be able to offer you ideas, projects and ad hoc work hypotheses, based on the objectives you set yourself to achieve.
We look forward to seeing you on Wednesday 31 March for the next appointment on Mobile Marketing.
Organizing and managing a Programmatic Advertising campaign is not trivial and you must rely on professionals in the sector such as E-Business Consulting, a certified company in Programmatic Advertising.