With the approaching UEFA EURO 2024 set for next June, excitement is building among football enthusiasts, and marketing opportunities are countless. The European Championship represents the perfect global stage for companies eager to gain visibility and engage their audience. It is estimated that the tournament will attract a total audience of around 5 billion people worldwide. In the football world, there are numerous sponsors for various events: among the official sponsors of the UEFA Champions League, Heineken and Lay's stand out for Food & Beverage, as well as the Food Delivery giant Just Eat, FedEx, Playstation, and Mastercard, along with the Chinese electronics company Oppo.
Both before and during the football tournament, brands will collaborate with key sales partners across Europe and create opportunities for buyers to live special fan experiences. It is precisely in this scenario that organizing prize contests can prove to be a winning move to capture the audience's attention and promote the brand in a creative and effective way, leveraging the increasingly close link between sports and the digital world.
EURO 2020 Contest
For the EURO 2020, E-Business Consulting conceived a prize contest where the user became the real protagonist of the European football championship. In the first phase of the contest, participants engaged in a series of quizzes divided into 5 levels, mirroring the 5 levels of the football competition: group stage, round of 16, quarterfinals, semifinals, and final.
From the group stage to the final, participants had the opportunity to bet on match results, and in case of a correct answer, access fantastic prizes such as the official Adidas EURO ball. This phase was followed by the final stage, featuring a grand draw including all contest participants to win an electric Ducati scooter.
The contest, concluded simultaneously with the end of the European Championship, saw widespread participation, demonstrating how companies can leverage this event while simultaneously increasing brand awareness.
E-Business Consulting, a marketing agency active for over 20 years, specializes in organizing prize events (contests or promotions) on a turnkey basis, taking care of all bureaucratic and communication aspects for the success of the project. If you are interested in organizing a prize contest, do not hesitate to contact us.
