![[Translate to EN:] Operazioni o Concorsi a Premi?](/fileadmin/_processed_/8/e/csm_donna_dita_incrociate_0cfbeb85e9.jpg "[Translate to EN:] Operazioni o Concorsi a Premi?")
Sweeptakes are one of the marketing levels most used by companies to incentivize customers to perform certain actions and achieve multiple objectives including:
• Strengthening of Brand Awareness and Brand Experience;
• Incentives to purchase and increase the average receipt;
• Creation of a profiled database of GDPR compliance participants;
• Commitment thanks to the use of the playful element;
• Consumer’s Loyalty
However, there are significant differences between Prize Contests and Prize Operations that it is important to know in order to distinguish them correctly.
First, in the Prize Contests, only some participants win the prizes up for grabs while in the Prize operations all the participants have the opportunity to win the prizes up for grabs.
Below is a summary table of the main differences:
PRIZE OPERATIONS | PRIZE CONTESTS | |
To all those who have bought or sold a certain quantity of goods | ASSIGNMENT METHOD | It depends on some factors such as luck, a device or a machine or the skill of the competitors and can request a jury |
20% of the total value of the prizes net of VAT | BAIL | 100% of the total value of the prizes net of VAT |
|
CONTENT OF THE REGULATION |
|
| DOCUMENTS TO BE SENT TO THE MISE |
In case of using an automatic tempering system:
|
NO | NOTARY/CHAMNER OFFICIAL | YES, for each awarding of prizes and for the closing minutes |
Substitutive declaration of notary deed | FINAL DOCUMENTS TO BE SENT TO THE MISE |
|
5 years | MAXIMUM DURATION
| 1 year |
In both cases it is necessary to draw up a regulation and at the end of the initiative the prizes must be delivered within six months of identifying the winners.
E-Business Consulting is able to manage all aspects related to the organization of an online and / or offline prize competition, through instant win and / or with final drawing, taking care of the reward mechanism, the bureaucratic and administrative aspects and everything the communication project.
Contact us now for a free, no-obligation quote. We are at your complete disposal to build a winning project together!
