Selling online within a Marketplace such as Amazon represents a great opportunity for companies as it constitutes a real digital showcase that allows you to obtain various benefits and advantages.
Among them there is certainly greater visibility, not only within the search engines but also in geographical terms; reduced costs and a simplified user experience for the user, which gives the brand greater credibility and trust as it is present within the eCommerce platform.
But what must a company do to start selling on Amazon? Let's see the fundamental steps together.
• Choice of account
Amazon offers two types of accounts: Amazon Vendor Central and Amazon Seller Central, depending on whether the sale is handled entirely by Amazon or whether certain stages of the process are managed directly by the company. Usually the most frequent case is the creation of an Amazon Seller Central account as the first case can only occur upon direct contact from Amazon.
Having made this first choice, in the case of an Amazon Seller Central account there are further steps:
• Verification of registration requirements
A fundamental step that every company should take before embarking on a project of this type is to verify that they have all the necessary requirements to be able to register as a seller.
• Choice of sales plan
Amazon offers two types of accounts, the first Basic (individual) and the second Pro (professional). The main differences between the two plans relate to the price, the number of items sold per month, and the specific features.
• Verification of fees and requirements
The eCommerce giant offers different sales commissions depending on the category of product sold. Before taking action, it is therefore advisable to check the costs to be incurred depending on the products to be offered on the marketplace. Another important aspect to check is the presence of certain requirements for the category of product sold. These requirements can affect the seller, products and logistics, especially if the product category has restrictions.
• Management of shipments
In the case of activation of an Amazon Seller Central account, the company can decide whether to independently manage shipments or rely entirely on Amazon. In the second case, different rates are applied for the phases of shipping, storage and any optional services. Some of these costs are fixed while others vary based on various factors such as product size and seasonality.
• Choice of how to load the products
The products can be uploaded in different ways within the marketplace: individually, in bulk via a dedicated file or, if the company already has an eCommerce, it is possible to synchronize the catalog via plugins.
• Verification of payment systems
Finally, it is advisable to check which payment methods and timing are available to sellers within the platform in order to understand if they are in line with the systems used by your company.
In addition to these fundamental steps, it is possible to carry out further assessments such as, for example, the ability to sell abroad within the marketplace or to sponsor your products.
E-Business Consulting can provide the necessary advice for the realization of your Amazon project, from the planning phase to the final realization. Contact us for a free quote!