In this news, we will talk about the distribution of the Audiweb Database, with the total data of internet use referring to the month of December 2020 collected according to the new Audiweb 2.0 methodology and also comparing it with the data from the previous month.
December was characterized by the alternating governmental measures to manage the pandemic in sight of the Christmas holidays, by the first directions regarding the Italian vaccine distribution and by the year-end break. In December, people using the Internet from Computers or Mobile devices (Smartphones and Tablets) have reached 44,7 million single users, corresponding to the 74,7% of Italians aged 2+.
Analyzing the data by average day in December, the total audience is represented by 35,2 million single users, further divided according to the following numbers: 30,9 million smartphone users (71% of Italians aged 18-74 years), 5,7 million users from tablet (13% of Italians aged 18-74) and 11,3 million users from computer (18,9% of Italians aged 2+). The average time spent per person on the internet is 2 hours and 43 minutes.
On the average day, increases were recorded in all the registry bands, with differences dictated by age and lifestyle features. In general, the total digital audience sees 60,8% of men (17,7 million) and 57,3% of women (17,5 million) online.
Focusing now on the online usage coming from the different Italian geographical areas, we can notice that, compared to December 2019 data, the North-West area increased by 7,5%, the North-East area increased by 6,8%, and the Center by 8,4%. The South and the Islands area remained steady (+0,8%).
Going into detail of the time spent online based on gender and different age groups, we can see that men, on average, spend 2 hours and 41 minutes online - on the average day - while women 2 hours and 46 minutes. Furthermore, in December, the use of the Internet in different age groups is distributed as follows: 99,5% of people aged 18-24; 99,6% of people aged 25-34; 98,4% of people aged 35-44; 95,5% of people aged 45-54; 91,5% of people aged 55-64 and 44,7% of people aged over 65 years old.
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