In this news, we will talk about the distribution of the Audiweb Database, with the total data of internet use referring to the month of April 2021 collected according to the new Audiweb 2.0 methodology and also comparing it with the data from the previous month.
April was a peculiar month because both the school holidays and Easter holidays have influenced users’ behavior in the use of the internet. Many people in fact chose to take a break from the routine that has accompanied them in the previous months and leave for a few days. In April, people using the Internet from Computers or Mobile devices (Smartphones and Tablets) have reached 44,4 million single users, corresponding to the 74,5% of Italians aged 2+.
Analyzing the data by average day in April, the total audience is represented by 37,3 million single users, further divided according to the following numbers: 33,7 million mobile users – smartphones and tablets (77,2% of Italians aged 18-74 years) and 13,8 million users from computer (23,1% of Italians aged 2+). The average time spent per person on the internet is 2 hours and 24 minutes.
On the average day, increases were recorded in all the registry bands, with differences dictated by age and lifestyle features. In general, the total digital audience sees 64% of men (18,61 million) and 61% of women (18,66 million) online.
Focusing now on the online usage coming from the different Italian geographical areas, we can find online the 66,3% of people coming from the North-West area (10,6 million), the 61,9% of people coming from the Northeast Area (7,1 million), the 63,5% of people coming from the Center area (7,5 million) and the 59,2% of people coming from the South and the Islands (12 million).
Going into detail of the time spent online based on gender and different age groups, we can see that men, on average, spend 2 hours and 20 minutes online - on the average day - while women 2 hours and 29 minutes. Furthermore, in April, the use of the Internet in different age groups is distributed as follows: 99,2% of people aged 18-24; 98,3% of people aged 25-34; 97,8% of people aged 35-44; 96,3% of people aged 45-54; 91,1% of people aged 55-64 and 44,4% of people aged over 65 years old.
E-Business Consulting, a company specialized in digital marketing, also implements Mobile Marketing strategies for every kind of business to catch online users. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.