WHAT IS THE CRO?
CRO (Conversion Rate Optimization) is a digital marketing strategy that focuses on maximizing the conversion rate of a website or landing page. The rate of conversion is the percentage of site visitors who perform a desired action, such as the purchase of a product, the completion of a contact form or the subscription to a newsletter.
CRO to improve conversion rate uses a combination of data analysis, A/B testing and design improvements.
WHY IS IT SO IMPORTANT?
1. Increase conversion rate: The CRO is aimed at maximising the conversion rate of a website or a landing page. This means that you get more of visits that turn into desired actions, such as the purchase of a product or registration to a newsletter.
2. Optimize costs: The CRO helps to optimize the costs of digital marketing, as it allows to increase conversions without increasing your advertising or traffic budget of the website.
3. Improve user experience: The CRO also implies the improvement of the user experience, as it works to improve the ease of use, clarity and relevance of the website, and so you can also improve visitor satisfaction.
4. Provides useful information: The CRO data analysis provides detailed information on user behavior, such as how long you stay on the page, actions completed and areas of interest. This data may be used to guide further marketing and design decisions to further improve user experience and conversion.
THE MOST IMPORTANT TECHNIQUES OF THE CRO:
1.Analysis of user behaviour: analysis of user behaviour on the website or on the website physical point of sale can help you understand where users have difficulty or where the process hangs purchase. This may allow you to make specific changes to improve the conversion.
2.A/B test: A/B tests consist of exposing two different versions of a page or element of the website to a sample of users in order to evaluate which version it converts best. This helps to identify the best versions and make the best decisions for the improvement of the conversion.
3.Customisation of the offer: customisation of the offer consists in adapting the offer to specific needs and wishes of customers, based on available data. This can increase the likelihood conversion and improve the customer experience.
4.Improved design and navigation: website design and navigation can have a significant impact on conversion. Improving site design and navigation can make the easiest and most intuitive user experience, facilitating the purchase process.
In summary, the CRO is important because it helps to improve the conversion of the website, to optimize the costs of digital marketing, to improve the user experience and to provide useful information to guide future marketing and design decisions.
E-Business Consulting, a company specialized in digital marketing and strategy implementation effective for every type of business. You want to find out which technique is most effective for your company? Contact us and arrange a meeting.