Talkwalker, an intelligence consumer’s platform, in collaboration with Hubspot, has published the Report about Social Media Trends 2022.
The research shows top 10 interesting points that brands will have to take into consideration if they want to be more competitive in the digital landscape of today.
1. TikTok will take over social media, leaving other platforms to adapt
The short term video platform that broke all download’s records, is a winning choice for brands that want to have more visibility and engagement. Thanks to its short and fun contents, TikTok is the perfect social network to capture the attention of the customer and in particular the “Gen Z”.
2. Social ads will develop, as cookies get crunched
As Google works to phase out cookie tracking by 2023, the future of social advertising remains to be defined.
3. Social selling
Social networks are expected to increasingly become sales channels in 2022
4. Post-pandemic content will shape up to consumer needs
The media consumption’s trend was accelerated by the lockdown. Consumer’s, after the period of pandemic, would like to have experiences releated to their new lifestyles: the traditional 5-day work week is no longer a certainty. For this reason, brands will have to constantly listen to the new needs of their consumers.
Content formats that are getting a strong increase are audio and live videos.
5. Omnichannel engagement will change the way consumers engage with social media
Consumers are no longer loyal to a single channel. This results in a very rapid cross-platform diffusion of contents. In fact, it is estimated that 64.5% of Internet users receive news from social media rather than traditional media.
In the face of this trend, however, the spread of fake news increases.
6. Maturing influencer marketing will finally come of age
The importance of Influencers has grown with a consequent investment in them as a sales lever. In fact, the Influencer, by establishing deep connections with their audience, allows brands to achieve immediate results both in terms of sales and engagement.
7. Brands will lead in social media decentralization
Many brands will build their own internal social networks, with in-app forums and features to regain control of their audiences.
8. Metaverses will be the next consumer connection
Brands are increasingly moving to virtual reality. In this way, companies will be able to connect with their audiences on an even deeper level, guaranteeing increasingly engaging experiences.
9. Brand inclusivity will be brand critical
In 2022, brands will have to focus on their commitment to CSR (Corporate Social Responsibility), acting in relation to the most dear social issues for their audiences.
10. Communities will develop, and take control
Consumers have a voice and they will become increasingly important. If brands want to be successful, they will have to constantly listen to their audiences by putting their users at the center of every strategy and campaign.
E-Business Consulting, a digital marketing agency active since 2003, deals with marketing and communication at 360 °. Through personalized Social Media Marketing plans we help you to improve your presence on social networks, communicating your brand image in the best possible way. Contact us for a free no obligation quote.