In this news we will talk about the distribution of the Audiweb Database according to the new Audiweb 2.0 methodology and compared with data from the previous month.
The end of the lockdown as well as the end of the school year and the beginning of summer have had effects on the use of internet by Italians. In July, people using the Internet from Computers or Mobile devices (Smartphones and Tablets) have reached 42,1 million users. However, in this month a decrease by 2,1% of Computer usage has been reported, this is evidently a consequence of school closure.
Analyzing the data by average day in July, the total audience is represented by 32,4 million users divided according to the following percentages: 28,2 million smartphone users (62,7% of Italians aged 18-74 years), 4,1 million of users from tablets (9,2% of Italians aged 18-74) and 9,2 million from computers (15,5% of Italians aged minimum 2 years). The time spent per person on the internet is on average 2 hours and 30 minutes.
On an average day, increases were recorded in all registry bands, with differences dictated by age and lifestyles. Generally, the Computer audience sees 56,6% of men online (16,8 million) and 52% of women (15,6 million). The greatest increases are recorded among the youth.
Turning our gaze to the use of online from the different geographical areas, we can notice that the North-West and Center areas recorded a slightly greater increase than the others as regards the use on an average day by all the devices detected.
Going into detail on the time spent in different age groups and by gender, we can see that men spend on average 2 hours and 20 minutes on an average day while women spend 2 hours and 40 minutes. The use of the Internet in June is attributed to different age groups as follows: 94,2% of people aged 18-24; 98,8% of people aged 25-34; 96,4% of people aged 35-44; 93,3% of people aged 45-54; 84,7% of people aged 55-64 and 38,5% of people over 65 years old.
E-Business Consulting, a company specialized in digital marketing, implements also strategies of Mobile Marketing for every kind of business to catch online users. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.