Below, we will discuss the Audiweb Database planning schedule, featuring the total Internet usage data for the month of June 2023, collected using the new Audiweb 2.0 methodology.
In the month of June, the total digital audience from Internet usage on Computers or Mobile devices (Smartphones and Tablets) reached 43.9 million unique users. This data indicates a stable online audience during the first summer month, although the overall time spent browsing decreased slightly (-5.2%) compared to May.
Data for the average day
Analyzing the data for the average day in June, there were 36.2 million individuals who navigated at least once on the average day using the detected devices (Computers and Mobile).
91.6% of individuals aged 18-74 (39.3 million) connected at least once via Mobile during the month, browsing for 62 hours and 37 minutes per person.
Data by gender and age groups
Delving into the profiles of online users on the average day of this first summer month, we find that 64.7% were men (18.4 million) and 59.2% were women (17.8 million). Among the most engaged segments of the population between 2 and 74 years old, we find 88.6% of those aged 35-44 (6.6 million), 86.2% of those aged 45-54 (8.2 million), and 84.1% of those aged 25-34 (5.3 million). Furthermore, during the average day of this month, the 34-44 age group represents a larger share of Mobile usage (85.1% in this age group) and Computer usage (28.2%), spending 2 hours and 29 minutes in the former case, and 1 hour and 13 minutes on desktop.
Data based on geographic origin
Focusing on online usage during the average day of June based on different geographical areas, it remains mostly unchanged compared to last month. In fact, even during the average day of June, there were 10.3 million unique users online from the North-West (65.1% of the population in this area), 7.17 million from the North-East (62.6%), 7.24 million from the Central regions (62%), and 11.6 million from the South and Islands (58.7%).
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