Below, we will discuss the Audiweb Database planning tape, with the total data of Internet usage referring to May 2023, collected according to the new Audiweb 2.0 methodology. In this month, the total digital audience from Internet access via Computers or Mobile devices (Smartphones and Tablets) reached 43.9 million unique users, accounting for 75% of the Italian population aged 2 years and above, with a total of 67 hours and 51 minutes spent online. This figure shows a slight increase compared to the previous month when the total digital audience reached 43.8 million users.
Data for the average day
Analyzing the data for the average day in May, there were 36.2 million individuals who accessed the Internet at least once on an average day using the detected devices (Computers and Mobiles). Specifically, 78.6% of the 18-74 age group connected at least once via Mobile on an average day, spending an average of 2 hours and 28 minutes per person.
Data by gender and age groups
Delving into the profiles of online users on an average day in this survey month, we find that 59.6% are female age 2 years and above, and 64.1% are male. In particular, women spent more time browsing online via Mobile, with a total of 2 hours and 48 minutes on average per day, compared to men who spent 2 hours and 31 minutes on average. As for the age groups most involved, we have the following percentages: 35-44 age group at 87.3%, followed by 85.6% of 45-54 year-olds, 84.3% of 25-34 year-olds, 82.8% of 55-64 year-olds, 82.1% of 18-24 year-olds, and finally 37.3% of those over 64 years old; values in line with the previous month.
Data based on geographical origin
Focusing on online usage during the average day in May based on different geographical areas, there were 10.3 million users online from the Northwest (65.2% of the population of this area), 7.2 million from the Northeast (62.8%), 7.3 million from the Center (62.4%), and 11.5 million from the South and Islands (58%).
E-Business Consulting, a company specialized in digital marketing and the implementation of effective digital strategies for all types of businesses to reach online users. Call now for a free estimate and discover all the offered services and opportunities reserved for you.