We were at IABForum 2023 at the Alliance MiCo in Milan on 8 and 9 November, the closing event of the digital sector for 2023. The theme was The Regeneration, with 200 speakers, 69workshops, artificial intelligence and the trends of the future, there were 2 days of training and in-depth analysis of various topics. There were numerous sector speeches, featuring international guests:
Monica Peruzzi hosted the event, together with various speakers; after the introduction and the various data from digital sector, Mario Calabresi reminded us that dedicating time to ourselves is important, that stopping is necessary. We have all become a bit “Samuele” as Sergio Marchionne wrote in his agenda.
Chiara Luzzana, founder of Noisetelling, reminded us that everything is sound and the importance of communicating in the right way, while Andrea Moccia with Geopop that details are important and make the difference. Culture is “sexy”!
Nico Acampora then enlightened us with PizzAut where inclusion and perseverance are the cornerstones of his reality, giving the example of how with the right dedication you can get far.
Nicoletta Blesio of Twitch Italy instead told us about the generational cultural change we are experiencing and how brands can and must address it.
Yeseul Kim, Head od Innovation Crafted, demonstrated how innovation within the sector is increasingly focused on sustainability and showed us how the Venetian has now managed to infect her too.
This constantly evolving scenario certainly offers numerous new business opportunities, ChatGPT and TikTok are now established, generative AI and Twitch are still positioning themselves but we will certainly see notable evolutions in the future.
To conclude,E-Business Consulting with our CEO Stefano Masiero held a workshop about Drive to Store as an expression of the convergence between real and virtual, the topic addressed was that of data : “From click to store: which data for Drive To Store?” and gave to those present the opportunity to understand which metrics to monitor to obtain the desired results.
Between plenary, vision arena, workshop and speed dates it was an intense, stimulating and regenerative event, and as always a moment to meet everyone together ready to face the future.
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