After a record 2022 edition in terms of participation and content, IAB Forum continues to "decode the change" to help companies and understand new trends.
This year's edition will have the theme of "Regeneration": digital transformation, generative AI, the role of data and new marketing tools are some of the topics that will be addressed during the two November dates.
There will be more than 60 unmissable appointments, case studies, strategies and best practices to explore the best of marketing; more than 50 exhibitors ready to talk about products and services to strengthen your business; speed date with leading companies for business and networking meetings; top speakers and celebrities who will make this event a reference for the digital market.
In short, a unique opportunity to come into direct contact with the best players on the market!
E-Business Consulting at IAB Forum 2023
The CEO and Founder of E-Business Consulting, Stefano Masiero, will hold a workshop that will explore the issue, still little explored in Italy, of the Drive To Store through Programmatic Advertising.
Drive to Store activities are marketing strategies aimed at driving customer traffic to a company's physical stores or points of sale by encouraging purchases.
The continuous evolution of GPS technology and mobile applications now allows companies to intercept potential customers, in specific areas, using different methods, creating calls to action towards physical stores. This may include exclusive offers and/or information on current in-store events or retargeting from offline to online and vice versa.
It is therefore a real revolution that is retiring more traditional systems in favor of cheaper digital tools, with the possibility of monitoring the return on investment.
The integration between offline and online, or omnichannel, is the first variable to take into consideration when planning a Drive to Store campaign: obtaining data associated with the customer is an essential key to understanding. Obtaining data and processing it in real time is an imperative that no retailer can ignore.
So what data is important to manage and monitor throughout the funnel of a Drive To Store campaign?
This and much more will be explored in the course of the speech entitled "From click to store: what data for Drive To Store?" which will be held on November 8 at the MiCo in Milan.
Do you want to be with us? Buy your ticket on the website and stay tuned to our channels to receive more details about the workshop!
We are waiting for you in Milan!
E-Business Consulting is a marketing agency active since 2003 specialized in lead generation activities, sweepstakes and customer management. Contact us to build a tailor-made project for your business!