Why create an eCommerce project
It is now well known that the purchase has now become a multi-channel experience characterized by the presence of different touchpoints within the customer journey of the user that precede the final purchase phase. In particular, most of the points of contact with new shoppers are digital channels. In a context of this type, it is essential for companies to create an eCommerce project in order to get in touch with their audience in a meaningful way, being in the right place at the right time.
The eCommerce represents a valid solution as it constitutes an online showcase where it is possible to reach a large number of potential buyers and sell their products without geographical limits.
According to what was reported by the B2C eCommerce Observatory of the Politecnico di Milano, in 2022 online product purchases in Italy reached 34 million euros, or 10% more than in 2021, while services are worth 11.9 billion with a growth of + 28% compared to the previous year. B2B eCommerce, understood as the value of transactions, reached 453 billion euros in 2021, + 12% compared to 2020, equal to 21% of total Italian B2b transactions.
ECommerce development: the main stages
Strategic analysis and development
This first phase begins with the careful study of the markets and their potential together with the choice of target markets which can be, for example, Italian, European or non-EU.
Subsequently, an analysis of competitors present in the chosen market is carried out to understand if the product or service you want to sell is already present or not and with which offers.
The strategy and analysis phase is part of the Business Model, a document that contains all the fundamental aspects of the project, including the Business Plan.
The second phase of the eCommerce project involves the setting of some key aspects such as logistics, product warehouse and payment systems. Once these aspects have been defined, we proceed with the selection of products and their prices to be included in the online store: in fact, you can decide to sell all the products within the eCommerce, a selection of them or create a line dedicated to online sales. .
The possible integrations with the various platforms are then checked and the individual product sheets are created.
Management and optimization of the eCommerce project
This last phase involves the management and monitoring of results with dedicated analysis tools and performance reporting but also ADV activities in the various reference markets.
To create a valuable eCommerce project, it is essential to rely on specialized figures able to provide adequate advice according to the peculiarities of your business reality.
E-Business Consulting accompanies its customers step by step in a partnership relationship to study and create together the best possible solution for your eCommerce project. Contact us and we will be happy to help you!