eCommerce is increasingly destined to play a leading role in the prospect of generation and consumption growth, especially during the holiday, such as Black Friday. It marks the beginning of the Christmas shopping season. During this month, of November 2022, this event will fall on the 25th.
In 2020, 84% of Italians planned to make purchases during weekends of promotions. In 2021, this percentage even increased by 2%, reaching 86%.
According to a research carried out by Shopify, the average expenditure in Italy is around €372 per person, carried out in two different channels: online and in-store.
Furthermore, in 2021, 66% of mobile purchases were made, of which 24% made purchases from shopping apps and 17% via social networks.
And you, have you already decided on the optimal strategy for your company?
E-Business Consulting has created an ad hoc package in order to immediately support your business and your eCommerce, allowing you to close 2022 in style. Within this package, we offer 360°support:
- Social Visibility
- Google Campaigns
- Programmatic Advertising
- E-mail Marketing and SMS Marketing
This offer will be adapted to every need, based on the set target and the intended objective.
Do you want more information about your possible digital business and stay up to date on market trends? Call us now and request a free, no-obligation quote!