1. Threads What is it
Threads is the new social network launched by Meta, born to beat Twitter, which allows users to organize their discussions in a more structured way and to share content on specific topics. The platform has already garnered numerous users. It was launched as a surprise and within 4 hours it had 5 million users. Threads. In five days it has already reached 100 million users. Threads is a messaging app based on Instagram text conversations. Posts can receive likes, can be commented and re-shared. Anyone under the age of 16 (or under 18 in some countries) will automatically be placed in a private profile when they join Threads. You can choose to follow the same accounts you follow on Instagram or find other people with the same interests. The main accessibility features available on Instagram today, such as support for screen readers and AI-generated image descriptions, are also enabled on Threads. On Threads you can control who can mention or reply to you within the app, you can also add hidden words to filter replies to your threads, you can create a sort of black list of words you don't want to see in replies to your post.At the moment Threads is blocked for all European users, even with a vpn
2. What is Threads for?
Threads presents itself as a microblogging platform that allows you to create conversations on specific topics, allowing users to organize their thoughts and explore certain topics in a more orderly and coherent way. In essence, it serves to facilitate the sharing of content on specific topics, thus improving the social networking experience of users.
3. How does Threads work?
the social was developed to offer a more intimate conversation experience than that offered by Twitter. The application allows users to create "threads", which allow them to discuss specific topics in detail. Additionally, Threads' instant messaging feature, focused on sharing text messages and pictures, allows people to create more interactive personal conversations.
According to Zuckerberg, the new platform is exciting because it responds to the needs of users who want to communicate quickly and easily, obtaining a personalized experience that respects their privacy.
It is important to offer our users a social experience that is focused on creating more meaningful and personal conversations. Threads was created to meet these needs, providing a unique and engaging experience for users around the world.” – Mark Zuckerberg.
The launch of Social Threads comes just as Twitter is experiencing some uncertain times. Thanks to innovative features and numerous customization options, Zuckerberg expects the new platform to become a source of significant competition for Twitter.
The strong interest generated by the launch of this new platform demonstrates that many users are looking for a personalized, intuitive and conversation-focused social media experience.
4. Strengths and limitations
The platform also comes at a particularly weak time for Twitter. CEO Elon Musk's recent announcement that free Twitter accounts will temporarily be able to view only 600 tweets a day has been met with terrible reception. These moves are likely to further hurt advertising on the platform, exacerbating a crisis that has persisted throughout Musk's tenure.
It's a perfect storm: Twitter's technical issues, coupled with a lackluster week for news, have set the stage for Threads. “Suddenly, something unlikely happened: Meta got into microblogging and people are liking it,” says John Wihbey, a professor in Northeastern University's School of Journalism and Media Innovation who served as a contract consultant for Twitter.
Threads, which is closely related to Instagram but is actually a different app, has one important advantage over other Twitter imitators: it already has a huge potential pool of users who, having arrived on Threads, can choose to follow the accounts they already they follow on Instagram.
Backed by Meta, Threads has an engineering team that volunteer-run networks like Mastodon cannot compete with. People can also post Threads directly to their Instagram Stories. And, according to a post from Instagram head Adam Mosseri, Threads will also support ActivityPub, the protocol behind Mastodon, which would allow people to bring their followers to another service if they leave Threads or if the app is closed.
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