In an era in which digital marketing plays an increasingly important role, the month of December, with its holidays and events, offers numerous opportunities for companies.
In this article, we'll explore how the holiday season can be a springboard for digital marketing strategies related to e-commerce, sweepstakes, and many other strategies to employ.
eCommerce: preparing for the sales boom
Black Friday, and consequently the month of December, marks the beginning of the Christmas shopping rush, and eCommerce is one of the sectors that benefits most from it.
As a marketing agency, it is essential to prepare for the online sales boom that occurs during this season in order to carefully service all customers.
The same goes for individual companies.
It is necessary to ensure that the website from a technical point of view is optimized for navigation, especially on mobile - which is confirmed again this year as the typical usage trend for Italians when browsing the web - and that it offers a fluid user experience. and safe and which, from a more marketing point of view, features special promotions to encourage purchases.
It's helpful to use this holiday season as a starting point for a limited-time marketing campaign, offering discounts or special promotions for a limited time, creating a sense of urgency and pushing customers to make immediate purchases.
It is also very important to exploit Remarketing strategies to reach visitors who have already previously shown interest in specific products or services.
For example, targeted ads can be created based on the previous browsing behavior of these users who have already come into contact with the website, products and company.
It is always considered useful to create a landing page dedicated to the Christmas holiday period on the website, with exclusive offers or a personalized message for visitors. This allows you to increase engagement and conversion.
Holiday prize competitions to involve the public
The month of December is a great opportunity to run holiday prize competitions that engage your target audience. You can create a social media contest where people have to share their Christmas photos or answer a Christmas-related question.
It is important to offer attractive prizes that are in line with your products or services to encourage participation and spread your brand.
Use the early December holidays as the competition start date and advertise the opportunity widely across your website, social channels and newsletters.
A very popular sweepstakes during the Christmas season is the digital advent calendar. You can create an Advent calendar on your website or through a dedicated landing page, where you offer your visitors an exclusive offer or benefit every day until Christmas. This creates a sense of anticipation and engagement, encouraging visitors to return to your site regularly to find out what's new. Be sure to promote the advent calendar through your marketing channels, such as email and social media, to maximize participation.
Drive to Store for in-store purchases
During the Christmas season, companies can adopt different strategies to promote Drive to Store and attract customers to physical stores.
You can create exclusive offers and promotions that are only available in stores, offering special discounts, gift packages or limited-time promotions.
Using geolocalized ads, it is possible to reach the public in the surrounding area or who usually go to the stores of direct competitors, and show the offers present in-store and information such as the address of the store and directions to reach it.
Mobile apps can be used to send push notifications with exclusive offers and provide detailed directions to the nearest store. Collaboration with other local businesses can lead to joint events and cross-promotions. Additionally, special loyalty programs and exclusive rewards can incentivize repeat visits. These strategies targeting Christmas offers can create a festive atmosphere and encourage customers to visit physical stores to shop during the Christmas period.
Those mentioned are just some examples of methods to adopt, if you want to delve deeper and evaluate other possible strategies such as email marketing, influencer marketing and social media marketing, E-Business Consulting, a Digital Marketing agency active since 2003, is available at provide all the necessary support. Contact us now for a free consultation!
