Birth and development of the Metaverse: the new technology that everyone wants
What is the Metaverse
With Metaverse we mean a virtual reality parallel to the real one. Conceptually, it is an idea belonging to the world of gaming that becomes reality, bypassing the known and most used technological tools such as PC monitors and smartphones, taking advantage of other extensions and giving users the opportunity to immerse themselves through specially created products.
In fact, it all started long before the advent of Meta, thanks to two of the significant realities of the "crypto & blockchain" sector: The Sandbox and Decentraland.
How the Metaverse was born: from Sandbox to Decentraland
The Sandbox was born in 2012, but the real boost was obtained in 2018 with the acquisition by Animoca Brands. Accessible to the public from the beginning of 2020, a game ecosystem developed where objects and games can be monetized through the blockchain.
With 2 million registered users thanks to the interest developed on their platform, we find the real big players in the market; from Adidas to Atari, Etoro, Gucci, Snoop Dogg, The Walking Dead etc ..
Decentraland was born in 2015 and opened to the public in February 2020. With 800,000 registered users and 500,000 monthly active users, it offers different experiences such as the possibility of visiting museums containing digital works (NFT), going to play in the casino or go to a concert. . The players of this metaverse are no less, from Samsung to JPMorgan, Chanel, Tommy Hilfiger, Dolce & Gabbana, etc.
And in Italy? What are we doing?
The metaverse in Italy
Lately we have been seeing companies or influencers that rather than contribute to the development of the Metaverse, a sector full of opportunities, create confusion and a distorted perception of opportunity.
How? By becoming promoters of the new digital trend, trying to ride the trend, however, combining inadequate and confused Marketing actions without respect to the new reality.
Examples are Benetton, its store in Milan and the alleged "entry into the metaverse" shouted by all the newspapers or improvised Financial Advisors who in the name of the metaverse make anyone invest and lose money.
Innovation outside Italy: the real Metaverse
Fortunately, in addition to these realities, there are other companies that have been building the sector from behind the scenes for years and that increasingly choose to leave Italy to emigrate to the cradles of new technologies, which invest in them, such as NFTpro di Christian Ferri, pioneer of the NFT world.
This is to clarify that: in a country where innovation is by now left aside as much as education and training, it is also difficult to dialogue with someone who is truly competent in the field in order to be able to deal with such a complex and sophisticated issue in the best possible way. .
Are you looking for a partner who can build a true digital strategy with you? E-Business Consulting, a digital agency active since 2003, can help you throughout the transformation process. Contact us and start immediately to get your business off the ground.
