In this news we will talk about the distribution of the Audiweb Database in October 2019 according to the new Audiweb 2.0 methodology.
The unique users who have connected to the Internet via PC, smartphone or tablet in October 2019 are 41.806 million, which is about 70.04% of the Italian population over 2 years old. Specifically, we have 27.205 million pc users, 7.633 million tablets users and 36.658 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 34.266 million users divided in the following percentages: 30.294 million smartphone users (67.8% of Italians aged 18-74), 4.698 million tablet users (10.5% of Italians aged 18-74) and 10.652 million computers (17.8% of Italians over 2 years old).
About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 58.9% for men and 56% for women. There is a much greater use of the smartphone for online searches in both cases: 67.7% men and 67.9% women. The second devise is PC, with 21.1% for men and 14.7% for women. Finally, a small percentage surf the internet via tablet: 11% and 10% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of October. 94.18% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 98.57%, and we can find the 96.01% for the next group 35-44 years old. Then we reach up to 93.2% for the 45-54. When we move in the 55-64 age grup we pass to 83.55% up to 37.52% for over 65.
E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
