In this news we will talk about the distribution of the Audiweb Database according to the new Audiweb 2.0 methodology, which provides us with informations about the online audience. Whit this new method we will analyze the socio-demographic profiles of the users, not only regarding gender and age, but expanding to information on the level of education, professional status, type of employment, the number of family members, the family income and the geographical area.
The unique users who have connected to the Internet via PC, smartphone or tablet in July 2018 are 41.9 million, which is about 70% of the Italian population over 2 years old. The connection time corresponds to 69 hours per person. Specifically, we have 28 million pc users, 8 million tablets users and 34 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 34 million users divided in the following percentages: 28.9 million smartphone users (63% of Italians aged 18-74), 5.5 million tablet users (12% of Italians aged 18-74) and 12.9 million computers (21.3% of Italians over 2 years old). The time per person on the average day is 2 hours and 45 minutes.
Both cases represent significant data increase, compared to the same period last year.
Unlike previous data collected, dating back to March 2018, in this latest Audiweb report published in October and referring to the month of July 2018, the demographic situation of the online population is reversed.
In fact, in the average day, the male population is higher in percentage compared to women, reaching 58.3% for men and 54.2% for women. There is a much greater use of the smartphone for online searches in both cases: 61.9% men and 64% women. Still keeping the same proportions in PC, with 24.6% for men and 18.2% for women. Finally, a small percentage surf the internet via tablet: 12 and 12.1% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of July. 99% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 95.5%, falling by only one percentage point (94.5%) for the next group 35-44 years old, and reaching up to 94.1% for the 45-54. When we move in the 55-64 age grupo we pass to 75.9% up to 30.4% for over 65.
E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
