In this news we will talk about the distribution of the Audiweb Database in January 2019 according to the new Audiweb 2.0 methodology.
The unique users who have connected to the Internet via PC, smartphone or tablet in January 2019 are 41.995 million, which is about 70.2% of the Italian population over 2 years old. The connection time corresponds to 85 hours per person. Specifically, we have 28.758 million pc users, 7.483 million tablets users and 35.551 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 33.483 million users divided in the following percentages: 28.983 million smartphone users (64.7% of Italians aged 18-74), 4.790 million tablet users (10.7% of Italians aged 18-74) and 11.306 million computers (18.9% of Italians over 2 years old). The time per person on the average day is 3 hours and 28 minutes.
About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 57.1% for men and 54.9% for women. There is a much greater use of the smartphone for online searches in both cases: 63.7% men and 65.8% women. Still keeping the same proportions in PC, with 21.9% for men and 16% for women. Finally, a small percentage surf the internet via tablet: 9.4% and 12% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of January. 99.3% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 96.9%, and we can find the 95.6% for the next group 35-44 years old. Then we reach up to 91.8% for the 45-54. When we move in the 55-64 age grupo we pass to 81.3% up to 36.5% for over 65.
E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
