In this news we will talk about the distribution of the Audiweb Database in August 2018 according to the new Audiweb 2.0 methodology.
The unique users who have connected to the Internet via PC, smartphone or tablet in August 2018 are 41.7 million, which is about 69% of the Italian population over 2 years old. The connection time corresponds to 68:39 hours per person. Specifically, we have 28.2 million pc users, 8.8 million tablets users and 34.1 million users from smartphone.
Analyzing the data by average day, the total audience is represented by 32.2 million users divided in the following percentages: 27.2 million smartphone users (59.9% of Italians aged 18-74), 5.2 million tablet users (11.5% of Italians aged 18-74) and 9.8 million computers (16.2% of Italians over 2 years old). The time per person on the average day is 2 hours and 52 minutes.
About demographic sections, in the average day, the male population is higher in percentage compared to women, reaching 55% for men and 51.5% for women. There is a much greater use of the smartphone for online searches in both cases: 57.9% men and 61.9% women. Still keeping the same proportions in PC, with 18.9% for men and 13.5% for women. Finally, a small percentage surf the internet via tablet: 11.1% and 11.9% for men and women.
We can also underline significant data concerning age groups, about the consumption of internet in the entire month of August. 98.9% of the population between 18 and 24 years old is online at least once a month. For the group 25-34 we speak about 94.6%, and we can find the same percentage also for the next group 35-44 years old. Then we reach up to 93.9% for the 45-54. When we move in the 55-64 age grupo we pass to 75.8% up to 34.4% for over 65.
E-Business Consulting srl, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
