Social networks, as we know, are part of our days. Checked 24/24h, they have become full-fledged search engines to find people, places, products, brands.
In this moment, thanks to ADV, companies are able to decide to invest money to be found more easily by their target audience. By inserting money, the platforms self-adjust to show messages to the greatest number of potentially interested users.
But what happens to all those businesses that don't require or have no budget, but still want to get into the game? Are there any rules to follow for organic posting?
Over the years, many analysts have worked to identify the correct time of the day or the week to post on every social network, based on the target audience and their habits within the platform.
Let's see an overview and some considerations based on the latest data collected by social analysts.
Most Instagrammers (Instagram users) surf the social via mobile and not from desktop, for this reason the best moment to publish content is identified with the "breaks" of a typical user: at lunch, from 11.00am to 13.00pm, or in the evening, at the end of work, from 19.00pm to 21.00pm.
According to the analysis, the best days of the week to post are Monday, Wednesday, Thursday. In particular, on Wednesday we found the highest values in terms of engagement. The worst day to post is Sunday: remember that millennials, who represent the majority of Instagram users, prefer to post their experiences over the weekend rather than scroll through other people's content.
Contrary to the previous one, Facebook is mainly used in the desktop version, so the best time to post your contents is between 13.00pm and 16.00pm, so during downtime at work. The lower workload due to the return from the lunch break, is converted into greater exposure for Facebook.
The best days of the week to post are Thursday, Friday, Saturday, Sunday, with high levels of engagement in the weekend. Tuesday is identified as the worst day to speak on Facebook.
LinkedIn is a platform dedicated to business and many of its features are specifically designed to integrate with work activities, such as recruiting, job offers, sales and public relations. For this reason, the best time to post on LinkedIn is between 10.00am and 11.00am, during works hours. For the same reason, Tuesdays, Wednesdays and Thursdays tend to be the best days to post while the weekend and post-work hours collect very low engagement and visibility.
YOUTUBE
The best time to post on YouTube is in the early afternoon between 12.00pm and 16.00pm. This is because most viewers watch videos in the evening so you have your videos indexed by then. Thursdays and Fridays are the best days to post on YouTube, otherwise, since many watch videos on weekends, feel free to upload on Saturday and Sunday in the morning between 9.00am and 11.00am as well.
Although social networks are an important part of everyday life and within each of us there is a small Social Media Manager who wants (or pretend) to knows all the strategies to break through them, the situation is a little more complicated. The advices reported above can be guidelines to follow for a early approach but they are very generalist.
The users of social networks are not numbers, they are humans, who can’t be divided into clusters. They have personal habits, preferences and interests, not comparable to other individuals of the same socio-demographic group.
For this reason, in order to have concrete results and to optimize for improving performance, each company or brand should do an in-depth analysis on its target audience, identifying the days, hours, geographical areas, devices and placements more efficient.
E-Business Consulting, which counts in his team certified Facebook BluePrint accounts, and with years of experience in Social Media Marketing, can support you in choosing the most suitable platforms to post and design, in sync with your needs, ADV campaigns and strategists and an integrated editorial plan.
