"Marketing isn’t about the things you do anymore, it’s about the stories you tell." Seth Godin.
Social networks exert a vital influence on everyday life and their power of attraction continues to grow day by day, inevitably determining the type of winning communication.
A recent study by Cisco reveals that in 2020, 82% of internet traffic was generated by digital video. The growth of digital video platforms has radically changed the way marketers use multimedia content.
For years it has been clear that the images, published on social media, create a very high engagement; the moving images - the videos - duplicate it and can make a difference for a company, creating loyalty, involving and touching the emotional chords of the spectator.
Underlying this new trend is the need for confidence-building, an essential ingredient of any marketing strategy. Companies need to establish a relationship of trust with customers, which results in a long-term relationship. Relationship that goes beyond buying a single product for once in a lifetime. In this sense, video content has an edge: they are able to convey not only useful or interesting information, but also to excite the user and bring him closer to the brand.
The video content must be short and published on the appropriate social channels, representing a form of communication that adapts perfectly to new modern habits, to the digitalization of the now frenetic life: video marketing is the winning strategy.
The modern viewer wants to see the products in action, wants to see what a company does, wants to see what values a brand is based on, leaving aside the long written content. Video is the most powerful tool of contemporary marketing, but the videos that reach the greatest engagement last a maximum of 2 minutes, sculpting on stone the watchwords for a winning strategy that will have to be implemented throughout the first 8 seconds of the movie: brevity, emotion, curiosity and impact! Only in this way, a video can spread over the Internet in a few days and reach high numbers of views.
In addition to videos, an integral part of an editorial plan must be the Live-Streaming: Facebook introduced live videos, Instagram stories, Twitter has Periscope and, finally, think about Youtube or Tiktok, video-sharing social networks par excellence.
The live module allows you to get in touch with more loyal fans, lowering the tone of voice and making the brand accessible to everyone.
A video content cannot be created indifferently for any channel, it must be optimized for the specific platform, for its affordances, for the use that users make of it: a mobile-friendly video will surely be rewarded both by the platform and by the individual user.
Regardless of the type of video you’re making, whether it’s an ad or a relaxed chat with fans, you need to add a custom Call to Action.
Reminding a person to sign up, watch another video, visit the eCommerce you can significantly increase the followers, boosting all future content.
Using storytelling as the guiding element of any content creates the real community. The audience likes to know the story behind a brand, it’s a way to get in touch with the viewers and you can get to awaken different emotions in customers.
But it is necessary as a general rule to create video materials in which every detail is taken care of.
Present a clean video material, with attention to light, plans, approaches and sound. If you want to give a more original touch, you can use special effects or other camera effects.
In an area where there is a lot of competition and the goal is to stand out.
E-business Consulting, a marketing agency since 2003, can help you find out which digital strategies and video advertising solutions are best suited to your business, from mobile marketing to social media marketing and much more. Do not hesitate to contact us for a free consultation.
