Recording and storing the most beautiful, carefree and unique moments of our life: a habit that has been with us for several years, and which, thanks to new technologies and social media, has further consolidated over time.
Taking pictures, shooting short films, sharing them on our platforms, but also admiring the productions of those we know and follow seem not only normal, but at times a necessity.
But always being connected to each other is about to get to the next level: the Italian eyewear company Luxotica, in collaboration with the social network giant Facebook, is launching the Ray - Ban Stories Smart Glasses.
This new product integrates the elegance and practicality of the well-known sunglasses with Hi Tech functionality, offering glasses in which a 5 MP dual camera is inserted, capable of taking photos and producing videos of up to thirty seconds. But not only that: the Ray - Ban Stories also include very discreet open ear headphones and an audio system that allows you to make phone calls and listen to recordings.
The purpose? Capture unique and unrepeatable moments, share them in real time and communicate with your followers at any time, giving them the opportunity to perceive the world through our lenses… literally.
From the point of view of sharing, these glasses are equipped with an app called Facebook View, which requires mandatory publication on the platform; consequently, all data will pass through Facebook, but it will then be possible to upload your contents also on other social networks, such as Instagram, Twitter, TikTok, etc.
Facebook has specified that it will collect data such as: previously recorded contents, which are stored until they are uploaded; creation date and time; other information collected through cookies.
It looks like an episode of Black Mirror, a futuristic scenario in which technology becomes more and more all-encompassing, yet the Ray - Ban Stories already exist and are on the market in Italy, USA, UK, Australia, Ireland and Canada.
It is certainly impressive how technological progress has led to the creation of a product with all these features, without losing either practicality or aesthetics.
Yet, the question arises: isn't it a bit too much? How far can the Hi - Tech industry go without crossing the boundary of privacy?
Although the glasses have a red light that turns on at the time of registration, it may still be unclear whether the person in front of us is filming us or is publishing facts and situations close to us.
Because the issue is delicate and the Italian Privacy Guarantor has already mobilized to understand if these glasses can be marketed or if they represent an affront to personal data protection policies.
In this regard, Facebook has not yet expressed itself, and the company has been invited to point out the following aspects:
- the legal basis in relation to which Facebook processes personal data;
- the measures put in place to protect people occasionally shot, in particular minors;
- any systems adopted to anonymize the data collected.
E-Business Consulting is a marketing agency active since 2003 to provide support and advice for all lead generation, gamification, CRM and customer loyalty activities. Contact us for a free quote.
