In this news we will talk about the distribution of the Audiweb Database, with the total data of internet use referring to the month of September 2020 collected according to the new Audiweb 2.0 methodology and also comparing it with the data from the previous month.
Generally speaking, September is the month where everything goes gradually back to “routine” and companies go fully back to business. In September, people using the Internet from Computers or Mobile devices (Smartphones and Tablets) have reached 42,2 million single users, corresponding to the 70,8% of Italians aged 2+. Overall, in the average day, an online audience increase of 2,3% is evident compared to August.
Analyzing the data by average day in September, the total audience is represented by 32,9 million single users, further divided according to the following numbers: 28,3 million smartphone users (62,8% of Italians aged 18-74 years), 4,3 million users from tablet (9,6% of Italians aged 18-74) and 10 million users from computer (16,7% of Italians aged 2+). The average time spent per person on the internet is 2 hours and 32 minutes.
On the average day, increases were recorded in all the registry bands, with differences dictated by age and lifestyle features. In general, the total digital audience sees 57,2% of men (17 million) and 53,1% of women (15,9 million) online.
Focusing now on the online usage coming from the different geographical areas, we can notice that the North-West and Center areas record a slightly greater increase than the other areas when it comes to the usage on the average day in all the devices detected.
Going into detail of the time spent online based on gender and on different age groups, we can see that men, on average, spend 2 hours and 19 minutes online - on the average day - while women 2 hours and 45 minutes. Furthermore, in September, the use of the Internet in different age groups is distributed as follows: 93,3% of people aged 18-24; 99% of people aged 25-34; 96,4% of people aged 35-44; 93,1% of people aged 45-54; 84,7% of people aged 55-64 and 38% of people aged over 65 years old.
E-Business Consulting, a company specialized in digital marketing, also implements Mobile Marketing strategies for every kind of business to catch online users. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.