Below we will talk about the Audiweb Database planning tape by analyzing the total data of internet use referring to the month of December 2021, collected according to the new Audiweb 2.0 methodology. adapted to the new cookieless scenario and compared with the data of previous months.
In December, internet users from Computers or Mobile (Smartphones and Tablets) reached 44,6 million unique users, equal to 75,6% of Italians aged 2 and over. 90% of the population surfed from Mobile - Smartphone and / or Tablet -, confirming also for this month the maximum concentration of the online audience from these devices.
Analyzing the data per average day in December, the total registered audience was 36,4 million unique users divided according to the following percentages: 33,1 million users surfed from Mobile, therefore Smartphone and Tabet, (equal 76,7% of Italians aged 18-74) while 12,6 million users were online from computers (equal to 21,5% of Italians aged 2 and over). Online time per person on the average day was around 2 hours and 17 minutes, which is five minutes longer than the previous month.
On the average day, the figure recorded a live increase compared to the previous month, with slight differences dictated by age and lifestyles. In general, the total digital audience saw 63,8% of men (18,35 million) and 59,7% of women (18,03 million) online.
Focusing on the use of online on the average day of December based on the different geographical areas, also in this case there was a slight increase in values compared to the previous month. Specifically, 64,7% of the population of the North West (10,3 million), 61,7% of the population of the North East (about 7,1 million), 63% of the Central area (7,4 million) and 58,6% of the South and Islands area (11,9 million).
Going into the detail of the time spent depending on the gender and in the different age groups, we can see that men spent an average of 2 hours and 14 minutes online on the average day, therefore six minutes less than the previous month, while women 2 hours and 21 minutes, or six more minutes in November. As regards the different age groups, on the other hand, the use of the internet in December saw 99,2% of the 18–24 year-olds online; 99% of 25-34 years old; 98,2% of the 35-44 range; 97,4% of the 45-54; 92% of the 55-64 group and finally 46% of the over 65s.
E-Business Consulting, a company specializing in digital marketing, is also specialized in the creation of effective Mobile Marketing strategies for all types of business to intercept online users. The planning begins with the creation of graphic material in Responsive format, to ensure its use by mobile users and ends with the analysis of the results resulting from the continuous monitoring of the campaign.