In this news we will talk about the distribution of the Audiweb Database according to the new Audiweb 2.0 methodology and compared with data from the previous month.
The lockdown situation linked to the health emergency has had effects on the use of the internet by Italians. In April, people using the Internet from Computers or Mobile (Smartphones and Tablets) increased by 1,9% compared to pre-covid time, so 44.152 million users. We underline that this increase regards in particular the use of PC that is increased +4,8% with a medium time per person of +10%.
Analyzing the data by average day in april, the total audience is represented by 35.550 million users divided according to the following percentages: 29.774 million smartphone users (66,2% of Italians aged 18-74 years), 4.787 millions of users from tablets (10,6% of Italians aged 18-74) and 13.336 million from computers (22,3% of Italians from 2 years upwards). The time per person on the average day is 4 hours and 38 minutes.
On the average day, increases were recorded in all registry bands, with differences dictated by age and lifestyles. Generally, the Computer audience sees 25,7% of men online (7.648 million) and 19% of women (5.687 million). The greatest increases are recorded among the younger population.
Turning our gaze to the use of online from the different geographical areas, we highlight that the North-East and Center areas recorded a slightly greater increase than the others as regards the use on an average day by all the devices detected.
Going into detail on the time spent in different age groups and by gender, we can see that men spend on average 4 hours and 23 minutes on the average day while women spend 4 hours and 54 minutes. As regards the different age groups, the use of the Internet in April is: 95,3% of 18-24 populations; il 99% of 25-34 years old; il 97,9% of the range 35-44; 94,5% of 45-54; 86,7% of the range 55-64 ed 40,2% of over 65.
E-Business Consulting, a company specialized in digital marketing, implements also strategies of Mobile Marketing for every kind of business to catch online users. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.