Unique users who are connected to the Internet at least once in August 2017 are 32.2 million with an average of 55 hours and 32 minutes of navigation per person. Analyzing the average day rate, the total audience is 24.4 million users, connected for 2 hours and 24 minutes.
With regard to the audience from Mobile devices during the August 2017 period, there are 22.2 million unique users per month, aged 18 to 74, connected to the Internet, averaging 49 hours and 31 minutes spent time for navigation per person.
The users connected tothe average day are 24.4 million with an average navigation time of 2 hours and 24 minutes per person.
Most of the total time spent online during August 2017 was generated by Mobile Internet browsing with 22.2 million unique users versus 8.7 million unique PC users: this figure highlights the importance that users attribute to smartphones and tablets and the time they devote to these devices.
The age range from 18 to 34 years confirms a high use of Internet by Mobile, specifically the age range from 18 to 24 is 63.3% of users while the 25-34 year olds are 61.2%.
With regard to the data for consumption in August 2017, 92.5% of the Search Sites and 92.1% of the Generalist Portal rank among the top places, with 88.1% of online users.
Following are the Social Network with 85.9% of users. Other categories include Videos / Movies with 81.5% of online users, E-Mail (73.5% of online users), Maps and Travel Information (69% of online users) and News (63% of online users).
E-Business Consulting, a company specialized in digital marketing, implements strategies of Mobile Marketing for every kind of business. The planning begins with the creation of the creative materials in Responsive Web Design in order to ensure the use of mobile users and it ends with the analysis of the results thanks to the continuous monitoring of the campaign.
