E-Business Consulting at IAB Forum 2022
Is marketing your job or your passion? There are great news and appointments for you!
The IAB Forum 2022 event is approaching, one of the most important trade fairs in the sector that allows professionals and enthusiasts to discuss the latest news from the world of marketing every year, maintaining a critical and attentive look at the evolution of the sector.
Decoding Change is the theme of this edition, the twentieth for the IAB Forum, which returns entirely to presence after the pandemic: in an era of phenomena that appear and disappear continuously, it is essential not to limit yourself to just the story, but to provide keys to understanding, analysis tools and methods to identify and study phenomena, understanding their concrete implications.
E-Business Consulting Workshop at IAB Forum
In this framework of conferences and workshops, the speech held by the CEO and Founder of E-Business Consulting, Stefano Masiero, who will have the opportunity to explore together with the public the most important nodes of the Lead Generation activity in the speech entitled " Lead Generation: from strategy to contact management”.
In fact, marketing activities are increasingly focused on Lead Generation, but obtaining the lead is actually only one step of the activity: in fact, the strategic aspect that guides not only the activity itself but also the choice is equally important of the channel on which to operate. Another aspect to consider is lead management, which must be adequately worked on to guarantee a return.
This and much more will be explored during the speech to be held on 15 November at 3.45 pm in Sala Amber 1. Do you want to be with us? Buy your ticket on the website or participate in our giveaway to win an entry!
We look forward to seeing you on 15 and 16 October at the Allianz MiCo – Milano Convention Centre.
E-Business Consulting is a performance marketing agency active since 2003 specialized in lead generation activities, prize events and customer management.