The social media giant Facebook Meta following the announcement of a change of direction within its reference market is trying to raise its head after an uphill start to the year (-48% on the stock market since January).
The initiatives are many, and far from the business idea of the past years: from the first physical store in California, like other major tech companies, to the launch of Horizon Worlds, the platform's Metaverse. Meta will open to the public on May 9th and is located in Burlingame (California). The goal is to make it easier to try what currently represents the Core Business on which the Company intends to base its business, namely Virtual Reality.
Meta explains: “The best way to understand virtual reality is to try it. In the new Meta Store anyone can run a demo of popular apps on Quest 2 and project what they're experiencing onto a big wall for friends to see. You can also try other products like Ray-Ban Stories and Portal, and get an idea of what's coming as we get closer to the metaverse. "
Active daily users and active monthly users in this first quarter of 2022 were +6% more than in the same period of the previous year accompanied by +7% in annual revenue. Ads on the family of apps increased by +15% year-on-year and the average price per ad fell by 8%.
From facebook to Meta, how is it going?
Horizon Worlds, on the other hand, left great perplexities especially from the side of content creators, during a speech given by Vivek Sharma, VP of Horizon, Quest Store will retain 30% of 100% while Meta 25% of the remaining 70%, thus leaving little more than the half of the value to the creators (52.5%), who then obviously will have to pay us taxes based on the tax regime to which they belong.
These fees are not at all in line with the sector, unlike what has been declared by the company, allowing a sparkling future from the point of view of market opportunities and new players. The Verge reports that in February the monthly active users on Horizon Worlds reached 300.000u and that more than 10.000 virtual worlds came to life, moreover it is expected by the end of the year to bring Horizon Worlds also on mobile and videogame consoles.
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