The advertising investment market in Italy closes 2017 slightly above stability, to +0.4% compared to 2016.
By analyzing the month of December 2017 we can see how some media show a decrease:
The Outdoor recorded a variation of -11.2% and represents the average that is most affected by this contraction. Following are the Newspapers (-7.7%), Magazines (-6.2%), Direct Mail (-5.2%), and TV (-1.6%).
On the other hand, the average with the highest growth rate is GO TV (12.3%), followed by Radio (5.4%) and Transit (4.9%).
The product sectors that hold the largest share of the market are food (14.9%), cars (11.5%) and pharmaceuticals and health products (6.5%); the largest decrease is reported by the following sectors: media and publishing (11.7%), information technology and photography (11.5%), Toiletries (11.5%).
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